Jun 2016 — Nov 2016
Brexit and Trump
On June 23, 2016, the UK voted 51.9 percent to 48.1 percent to leave the European Union, a margin of about 1.3 million votes. On November 8, 2016, Donald Trump lost the US popular vote by nearly 2.9 million but won the Electoral College 304 to 227, carrying Michigan, Pennsylvania, and Wisconsin by a combined 77,744 votes. Cambridge Analytica had harvested data from roughly 87 million Facebook profiles to model and target persuadable voters. Both elections were decided by narrow margins, shaped by unprecedented algorithmic targeting, and produced winners whose legitimacy has been contested from day one.
Redefined the mechanics of a mandate in the social-media eraRead →